SDI Brand Merger
These are mockups for SDI Innovations in anticipation of merging all of their brands under one website. I was tasked to reimagine many different brand identities into one cohesive banner. I created 18+ digital mockups / clickable high-fidelity prototypes for this project. Live website here: https://sdiinnovations.com/
Timeline
January - July 2026
Platform
Figma
UX Researcher & Designer
Role
The main design idea I followed was "boxy". The SDI Innovations logo consists of small, building-block style squares of many different colors. The idea was to follow that style, using colors found in the logo for different pages. Main SDI brand was shades of blue, Eventlink were greens, and so forth.
SDI's website is built for parents of students, school administrators, and education staff to locate the services they need. Clear, upfront squared cards was chosen as the base design to compliment the boxy theme.
In addition to the designs of these pages, I completed a series of internal interviews and usability tests to inquire about how users might go through the flow of the pages.